the5thlineproject

Day 575 July 29 2010

In 5th line on July 29, 2010 at 9:21 am

“Have you ever stood in line for a very long time (too long), just to get a free cone of Ben and Jerry’s ice cream?”~~Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Behavorial economics guru Dan Ariely looks at why we do what we do every day and how our irrational choices affect our lives.

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